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Caswell-Massey
ROLE
Creative Direction
Layout Design
Photo Shoot Direction
Set and Prop Direction
Photo Shoot Production
AMERICA’S OLDEST APOTHECARY
Caswell-Massey had to reinvent themselves to meet the challenges of a changing marketplace. For nearly 15 years, we collaborated to design engaging catalogs and create content that appealed to a new, emerging, younger customer while maintaining elements of a rich historical heritage. This was achieved with simplified backgrounds, sunny lighting and selective focus to let the packaging speak for itself.
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