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King of Prussia District

ROLE

Creative Direction
Layout Design
Collaboration
Copy Direction

IM KOP
The King of Prussia District tasked us with finding a way to entice the nearly 50,000 commuters to stay and explore all that King of Prussia (KOP) has to offer, instead of heading straight home after work. We created the brand awareness/tourism logo and campaign “IM KOP.” This multi-channel campaign featured the many faces of KOP and touted all the benefits of the area: from 500+ stores, to over 60 restaurants, a casino and 2,600+ hotel rooms. Why not shop, dine, stay and play in King of Prussia? This campaign was so successful that it received an International Downtown Achievement award.

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