Blue Cross Blue Shield of Rhode Island

HERE FOR YOU, NOW AND ALWAYS
Blue Cross Blue Shield of Rhode Island (BCBS RI) wanted to stand out from the competition as THE local plan that Rhode Islanders trust and rely on for quality, affordable healthcare. The tagline “HERE for you, NOW and always” was developed to emphasize that BCBS RI was not only HERE in a supportive way, but also in a physical way through community involvement and their five brick and mortar locations. I selected stock photography that gave a friendly, neighborhood feel ... from a game of tag on the beach to men sharing a laugh in a local barbershop. Geotag icons highlighted neighborhoods in close proximity to the Your Blue Stores. Additionally, we produced DTRV spots to create greater awareness of the in-person help and extra benefits available at these retail sites.