Healthcare: Blue Cross Blue Shield

Blue Cross Blue Shield of Rhode Island (BCBS RI) wanted to stand out from the competition as THE local plan that Rhode Islanders trust and rely on for quality, affordable healthcare. The tagline “HERE for you, NOW and always” was developed to emphasize that BCBS RI was not only HERE in a supportive way, but also in a physical way through community involvement and their five brick and mortar locations. The selected stock photography gave a friendly, neighborhood feel ... from a game of tag on the beach to men sharing a laugh in a local barbershop. Geotag icons highlighted neighborhoods in close proximity to the Your Blue Stores. Additionally, production of DTRV spots created greater awareness of the in-person help and extra benefits available at these retail sites.