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K. Jordan
ROLE
Creative Direction
Layout Design
Mood Boards
Photo Shoot Direction
Model Selection
Set Design
Location Selection
Shoot Production
K. JORDAN
Mason Companies Inc. partnered with us to handle their K. Jordan catalog for design and layout, as well as fashion and product photography for print, e-commerce and social media. To stay ahead of ever-changing fashion trends, mood boards were developed for each season as a visual guide for set designs, color palette, models and props. These visual stories maintained a consistent look over the next several books. Having a fresh approach to each season kept K. Jordan relevant in the marketplace and a client of mine for over 20 years.
