Healthcare: MediGold Plans

MediGold, a Medicare Advantage organization, operated in multiple states partnering with local health systems. They needed a new campaign to help them stand out in each state and convince consumers that a local plan was the best choice. The “States of Excitement” theme did just that and earned a Platinum Ava award. The theme cleverly called out each state’s 2-letter abbreviation within a powerful marquee statement. It was easily adaptable in 5 states, across 7 brands, catching attention and boosting enrollment.